H&M(UK)

H&M Chooses ClayLime for Durable, Natural Plasters in Key Locations

H&M has selected ClayLime’s natural clay plasters for their stores due to their exceptional durability and aesthetic appeal. Our Claystone plaster was rigorously tested for three years, even on on self-scan furniture, at H&M’s Hammersmith store in London. After passing all the tests, Claystone became the exclusive plaster allowed on their store furniture.

For the walls, we developed a custom mix of MonoSoft and quartz, specifically designed to highlight H&M’s clothing and withstand daily wear, including graffiti in fitting rooms. This bespoke plaster has already been installed in H&M stores across major cities like Barcelona, London, Antwerp, and Dublin.